Author name: vikramat

Content marketing lessons from John Deere’s Furrow

If you think content marketing is new, then you are highly mistaken. Content marketing was introduced and successfully used as a marketing tool by an unusual business entity, that too in the 18th century!   Brands like John Deere have used it effectively to promote their business and established themselves as an expert in the industry.  […]

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Content Marketing benefits for small businesses!

In this over-competitive digital world running a successful business requires an ample amount of effort and serious dedication. Especially for small business owners, this journey becomes more challenging as they have limited budgets and resources for marketing their businesses. Of course, small businesses have their own set of challenges related to planning and executing an

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Confused between Digital Marketing and Content Marketing? Here’s what you need to know

If you are running a business online, then you might have already heard about content marketing and digital marketing. Though content marketing and digital marketing terms are used interchangeably many times, they are not the same. They both have the same aim of helping businesses grow and succeed but they both follow different paths.  As

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What is content marketing? Goals for small business starting out with content marketing

Look at these stats.   These stats tell us the emerging power of content marketing. In this digital era, content marketing is key for businesses to succeed and build loyalty at minimal investments.  If you are a small business and getting started with content marketing, then you might feel overwhelmed with the entire process. To solve

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Top 7 Content Marketing trends in 2023 and how can small businesses make the most of it.

In recent years, content marketing has evolved as one of the most powerful tools for businesses to grow and maximize sales revenue. Marketing experts suggest content marketing not only helps in attracting and engaging new audiences, but it also helps in increasing brand awareness and generating new business leads as well.   In this over-competitive market,

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tools for content writing

Top 7 resources that every content writer should use to write better

A content writer is posed with the challenge of coming up with relevant titles that will attract the target audience and present writing in a succinct and effective manner. A content writer might face several hurdles while executing a content plan, from a mental block to generating original and engaging content. RESOURCES THAT WILL ALWAYS

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content marketing for home essentials like mattresses

5 Content Marketing tips for home essential products

Content marketing is not the same for every niche and for every industry. Enterprises should tailor their content according to the needs of their consumers and according to their specialized industry. Here are some tips on content marketing for those involved in the production and sale of home essential products: Home essentials are products like

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