Content Marketing

MSME and start-up's content marketing

Why MSME and Startup’s Need Content Marketing to Compete with Big Brands

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In India’s dynamic economy, Micro, Small, and Medium Enterprises (MSMEs) and start-ups are pivotal, contributing approximately 30% to the GDP and employing over 111 million individuals. Despite this, these enterprises face substantial challenges when competing with large corporations, especially in the marketing arena. Big brands with deep pockets can afford to splurge on multiple fronts […]

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Tupperware and its rise and fall from a marketers perspective

Lessons for a marketer from the rise and fall of Tupperware

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Are you someone in the age group of 40-60 in urban India? Chances are, you have heard of or been a part of the famed Tupperware party.  Tupperware—a name that once symbolized innovation, empowerment, and household convenience—has witnessed a dramatic transformation from a kitchen staple to a brand grappling with bankruptcy. The brand recently filed

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Content marketing Statistics

Content marketing statistics for India and South East Asian Region that every marketer must know

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  Content marketing continues to evolve rapidly across the globe. On one side India is establishing itself as one of the most powerful hubs for digital content marketing, another side Southeast Asian countries like Thailand, Vietnam and Singapore are also emerging as a region of significant interest for content marketers.  Experts and leading content marketers

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How to repurpose your content for different channels

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You might have already heard that posting quality content consistently is key to growing your brand, channel or social media following. However, it is not as easy as it sounds. As per a recent survey, 21.6% of content creators struggle to find enough time to get everything done. They say that maintaining a strong presence

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Elevate Your Brand with the Art of Festivertising in India

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In India, festivals aren’t just a celebration of traditions and culture; they are a celebration of life itself. The air is thick with excitement, family gatherings, and the sweet scent of festivity not to forget the increased spending capacity of the audience. For brands, these occasions offer a unique opportunity to connect with their audience

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Content Marketing benefits for small businesses!

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In this over-competitive digital world running a successful business requires an ample amount of effort and serious dedication. Especially for small business owners, this journey becomes more challenging as they have limited budgets and resources for marketing their businesses. Of course, small businesses have their own set of challenges related to planning and executing an

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What is content marketing? Goals for small business starting out with content marketing

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Look at these stats.   These stats tell us the emerging power of content marketing. In this digital era, content marketing is key for businesses to succeed and build loyalty at minimal investments.  If you are a small business and getting started with content marketing, then you might feel overwhelmed with the entire process. To solve

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Top 7 Content Marketing trends in 2023 and how can small businesses make the most of it.

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In recent years, content marketing has evolved as one of the most powerful tools for businesses to grow and maximize sales revenue. Marketing experts suggest content marketing not only helps in attracting and engaging new audiences, but it also helps in increasing brand awareness and generating new business leads as well.   In this over-competitive market,

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content marketing for home essentials like mattresses

5 Content Marketing tips for home essential products

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Content marketing is not the same for every niche and for every industry. Enterprises should tailor their content according to the needs of their consumers and according to their specialized industry. Here are some tips on content marketing for those involved in the production and sale of home essential products: Home essentials are products like

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