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Decoding the Triumph of ‘Vocal for Local’ with the resounding Diwali success

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This blog post encapsulates the success of the ‘Vocal for Local’ campaign during Diwali, highlighting the intersection of metrics, storytelling, and sustained campaigns in driving meaningful consumer engagement and support for local businesses. As the lights shimmered and the festive fervour enveloped the nation, Diwali 2023 bore witness to a remarkable phenomenon— the resounding success […]

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Link to the original Beyonce and Taylor Swift Photo -https://www.eonline.com/news/1113314/revisiting-taylor-swift-and-beyonce-s-supportive-history

Decoding the Marketing Deftness of Beyonce and Taylor Swift: Concert Success in the Post-Pandemic Era

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In the dynamic realm of the music industry, where trends come and go with the blink of an eye, few artists have mastered the art of transcending time and capturing the hearts of millions worldwide. Beyonce and Taylor Swift, two iconic figures, have not only left an indelible mark on the music landscape but have

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Content marketing lessons from John Deere’s Furrow

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If you think content marketing is new, then you are highly mistaken. Content marketing was introduced and successfully used as a marketing tool by an unusual business entity, that too in the 18th century!   Brands like John Deere have used it effectively to promote their business and established themselves as an expert in the industry. 

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