Digital Marketing

Impact of AI and ML tools on digital marketing.

You might have already heard that Artificial Intelligence and Machine Learning are the future of digital marketing. Now, scientific research also confirmed the same fact.  As per recent research, Artificial intelligence (AI) will become an integral part of major commercial processes worldwide in future.  Statistics show that currently, more than 80% of marketers are embracing some form …

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Confused between Digital Marketing and Content Marketing? Here’s what you need to know

If you are running a business online, then you might have already heard about content marketing and digital marketing. Though content marketing and digital marketing terms are used interchangeably many times, they are not the same. They both have the same aim of helping businesses grow and succeed but they both follow different paths.  As …

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