You might have already heard that posting quality content consistently is key to growing your brand, channel or social media following. However, it is not as easy as it sounds.
As per a recent survey, 21.6% of content creators struggle to find enough time to get everything done. They say that maintaining a strong presence on a growing number of social platforms is quite challenging and overwhelming for them.
Repurposing your content can be a great way to solve this problem. This can reduce your stress of creating fresh content and increase your online presence.
What is content repurposing?
Content repurposing is a planned content marketing strategy to recycle your existing content in different formats to publish it on different channels or platforms. Repurposing your content helps in saving time, maximizes the utilization of already existing content and helps in widening your reach by attracting and engaging new audiences on different channels.
Does content repurposing mean repeating or stealing content?
Absolutely not! Content repurposing is not stealing or repeating content. Content repurposing means content recycling. It is a process of keeping a creative approach and making your existing content appealing for publishing on other platforms. If planned and executed well, the same piece of content can do wonders in different formats and can lessen the workload of creating quality content for various platforms.
What are some creative ways to repurpose your content for different channels?
Here are some amazing ways to repurpose your content for maximum utilization and increased reach.
Create a YouTube video from the blog post or Vica versa
This is one of the most common and successful strategies for repurposing your content. And it can work in both ways. You can create a YouTube video from an existing blog post to utilize the same piece of content in a different format (video).
By doing this, you can start establishing a presence on this powerful visual platform (YouTube) too. However, it is important to keep a selective approach. Not all blog posts can be converted into videos. How to’s, listicles are some of the best examples of blog posts that can be converted into videos. Thus, selecting an appropriate piece of content is key for the successful repurposing of existing content (blog post).
Repurpose your old (and well-performed) blog posts
This is another easy yet effective way to repurpose your existing content. If you are in the digital industry for quite a few years, then you must have some great quality and well-performed blog posts on your blog. You can repurpose those blog posts into new ones by doing some rework like adding any relevant and recent data, news or updates.
Do not forget to change the cover image, title and intro of a post. With these simple changes, you can create a new piece of content from an already existing one and can save lots of time, energy and effort for other needed tasks.
Create an eBook from blog posts
Publishing an eBook is one of the best ways to establish yourself as an authority in your niche. However, writing an eBook requires serious hard work, dedication and an ample amount of time. You can reduce this stress by utilizing already existing blog posts from your blog.
If you have written a detailed and informative blog series on any specific topic (consisting of multiple posts) on your blog in the past, then you can assemble them creatively and can publish an eBook in less time. Or as another option, you can create an online course with the same content, if the subject is suitable and relevant for that purpose.
Make sure to keep a cohesive and creative approach while converting blog posts into eBooks. Otherwise, it could do more harm than good.
Create a Twitter thread with a blog post or publish it on LinkedIn as a LinkedIn article
We all are aware of the increasing power of social media platforms. But it is not easy to create fresh content for each one regularly. Here, you can again utilize the content repurposing and can create a strong presence on different social media platforms.
For example, you can create a Twitter thread from a blog post for engaging your followers with this unique style. Or you can shorten the length of a blog post with some modifications and can publish it as a LinkedIn article for enriching your LinkedIn profile and LinkedIn content.
Repurpose the blog posts into podcast episodes
Nowadays, different people have different styles of consuming content. With a hectic lifestyle, people love to utilize driving or commuting time by listening to their favorite podcasts.
In recent years, podcasts have gained immense popularity. If you love the idea of launching a podcast for your brand but do not have enough time or ideas to create new content, then you can repurpose your existing blog posts. However, it is equally important to choose appropriate blog posts and change the tone of blog posts before using them as a podcast script because audio content requires a different style of presentation than written format.
Create an infographic with a blog post
Infographics are one of the best ways to convey complex information in a simpler form. They are easy to digest and add a visual appeal to your content. If you have a blog post with heavy statistics or research-based data, then you can create an infographic with this information and can create another wonderful piece of content with the same information.
Slide show or carousel post from a blog post
If you want to repurpose blog post content for social media platforms, then creating a slideshow is a great idea. Slide shows perform great on social media platforms and people appreciate this presentation style a lot. Moreover, for Instagram, you can create a carousel post from a blog post to attract a new audience and boost engagement.
Tips for effective repurposing your content
- Do proper research and planning for repurposing content. Make sure you use the appropriate content that has the potential of being converted into different formats.
- If you are planning to repurpose old blog post content, then check your analytics first and then pick a content piece that has performed well in the past.
- If you are repurposing your content for social media platforms, then keep the type of content in mind that works well for different platforms. For example, visual content works best for Instagram, while LinkedIn is best for professional-style content.
Conclusion
In conclusion, content repurposing is the best way to utilize your existing content to the fullest. Repurposing your content not only saves time but helps you in expanding your reach by increasing visibility on different channels. However, it is important to do it in an organization and creative manner to avoid repetition. If done well, content repurposing can be a game changer for your content marketing strategy.