November 2023

Impact of AI and ML tools on digital marketing.

You might have already heard that Artificial Intelligence and Machine Learning are the future of digital marketing. Now, scientific research also confirmed the same fact.  As per recent research, Artificial intelligence (AI) will become an integral part of major commercial processes worldwide in future.  Statistics show that currently, more than 80% of marketers are embracing some form …

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Decoding the Triumph of ‘Vocal for Local’ with the resounding Diwali success

This blog post encapsulates the success of the ‘Vocal for Local’ campaign during Diwali, highlighting the intersection of metrics, storytelling, and sustained campaigns in driving meaningful consumer engagement and support for local businesses. As the lights shimmered and the festive fervour enveloped the nation, Diwali 2023 bore witness to a remarkable phenomenon— the resounding success …

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