December 2024

10 Inspiring Content Writing Examples to Boost Your Online Presence

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Dove’s #Realbeauty beauty campaign  Or Nike’s #Justdoit initiative,  We all remember these highly successful campaigns due to their mass appeal and emotional connection with the audience.  Both of these campaigns are iconic examples of successful marketing. By incorporating powerful storytelling, both brands resonated deeply with their target audiences and set a benchmark for creating impactful […]

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MSME and start-up's content marketing

Why MSME and Startup’s Need Content Marketing to Compete with Big Brands

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In India’s dynamic economy, Micro, Small, and Medium Enterprises (MSMEs) and start-ups are pivotal, contributing approximately 30% to the GDP and employing over 111 million individuals. Despite this, these enterprises face substantial challenges when competing with large corporations, especially in the marketing arena. Big brands with deep pockets can afford to splurge on multiple fronts

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Tupperware and its rise and fall from a marketers perspective

Lessons for a marketer from the rise and fall of Tupperware

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Are you someone in the age group of 40-60 in urban India? Chances are, you have heard of or been a part of the famed Tupperware party.  Tupperware—a name that once symbolized innovation, empowerment, and household convenience—has witnessed a dramatic transformation from a kitchen staple to a brand grappling with bankruptcy. The brand recently filed

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