In India, festivals aren’t just a celebration of traditions and culture; they are a celebration of life itself. The air is thick with excitement, family gatherings, and the sweet scent of festivity not to forget the increased spending capacity of the audience. For brands, these occasions offer a unique opportunity to connect with their audience …
Elevate Your Brand with the Art of Festivertising in India Read More »
You might have already heard that Artificial Intelligence and Machine Learning are the future of digital marketing. Now, scientific research also confirmed the same fact. As per recent research, Artificial intelligence (AI) will become an integral part of major commercial processes worldwide in future. Statistics show that currently, more than 80% of marketers are embracing some form …
This blog post encapsulates the success of the ‘Vocal for Local’ campaign during Diwali, highlighting the intersection of metrics, storytelling, and sustained campaigns in driving meaningful consumer engagement and support for local businesses. As the lights shimmered and the festive fervour enveloped the nation, Diwali 2023 bore witness to a remarkable phenomenon— the resounding success …
Decoding the Triumph of ‘Vocal for Local’ with the resounding Diwali success Read More »
In the dynamic realm of the music industry, where trends come and go with the blink of an eye, few artists have mastered the art of transcending time and capturing the hearts of millions worldwide. Beyonce and Taylor Swift, two iconic figures, have not only left an indelible mark on the music landscape but have …
