Author name: Neha

Decoding the Distinctions between Content Writing and Copywriting

Content is king. Content drives engagement Content is the backbone of marketing. You might have heard these phrases more than once before and it is true in many senses.  In today’s highly competitive business world, quality content plays a crucial role at every stage of a business’s marketing strategy.  Research shows 70% of marketers are […]

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Content marketing Statistics

Content marketing statistics for India and South East Asian Region that every marketer must know

Content marketing continues to evolve rapidly across the globe. On one side India is establishing itself as one of the most powerful hubs for digital content marketing, another side Southeast Asian countries like Thailand, Vietnam and Singapore are also emerging as a region of significant interest for content marketers.  Experts and leading content marketers are

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Why Çhoose Hindi Content Writing Services in Era of Instant Translations

In today’s competitive digital landscape, the importance of regional language content cannot be overstated. Nowadays, Businesses are recognizing the power of Hindi content marketing and using it effectively to expand their reach and connect with target audiences, especially in Tier 2 and Tier 3 cities across India.  This shift is not just a trend; it’s

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Elevate Your Brand with the Art of Festivertising in India

In India, festivals aren’t just a celebration of traditions and culture; they are a celebration of life itself. The air is thick with excitement, family gatherings, and the sweet scent of festivity not to forget the increased spending capacity of the audience. For brands, these occasions offer a unique opportunity to connect with their audience

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Impact of AI and ML tools on digital marketing.

You might have already heard that Artificial Intelligence and Machine Learning are the future of digital marketing. Now, scientific research also confirmed the same fact.  As per recent research, Artificial intelligence (AI) will become an integral part of major commercial processes worldwide in future.  Statistics show that currently, more than 80% of marketers are embracing some form

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Digital marketing for festival sales online

Decoding the Triumph of ‘Vocal for Local’ with the resounding Diwali success

This blog post encapsulates the success of the ‘Vocal for Local’ campaign during Diwali, highlighting the intersection of metrics, storytelling, and sustained campaigns in driving meaningful consumer engagement and support for local businesses. As the lights shimmered and the festive fervour enveloped the nation, Diwali 2023 bore witness to a remarkable phenomenon— the resounding success

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Link to the original Beyonce and Taylor Swift Photo -https://www.eonline.com/news/1113314/revisiting-taylor-swift-and-beyonce-s-supportive-history

Decoding the Marketing Deftness of Beyonce and Taylor Swift: Concert Success in the Post-Pandemic Era

In the dynamic realm of the music industry, where trends come and go with the blink of an eye, few artists have mastered the art of transcending time and capturing the hearts of millions worldwide. Beyonce and Taylor Swift, two iconic figures, have not only left an indelible mark on the music landscape but have

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