content marketing

MSME and start-up's content marketing

Why MSME and Startup’s Need Content Marketing to Compete with Big Brands

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In India’s dynamic economy, Micro, Small, and Medium Enterprises (MSMEs) and start-ups are pivotal, contributing approximately 30% to the GDP and employing over 111 million individuals. Despite this, these enterprises face substantial challenges when competing with large corporations, especially in the marketing arena. Big brands with deep pockets can afford to splurge on multiple fronts […]

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Tupperware and its rise and fall from a marketers perspective

Lessons for a marketer from the rise and fall of Tupperware

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Are you someone in the age group of 40-60 in urban India? Chances are, you have heard of or been a part of the famed Tupperware party.  Tupperware—a name that once symbolized innovation, empowerment, and household convenience—has witnessed a dramatic transformation from a kitchen staple to a brand grappling with bankruptcy. The brand recently filed

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Content marketing Statistics

Content marketing statistics for India and South East Asian Region that every marketer must know

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  Content marketing continues to evolve rapidly across the globe. On one side India is establishing itself as one of the most powerful hubs for digital content marketing, another side Southeast Asian countries like Thailand, Vietnam and Singapore are also emerging as a region of significant interest for content marketers.  Experts and leading content marketers

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