Author name: Neha

What Should a Social Media Marketing Questionnaire Include?

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In today’s digital landscape, a well-crafted social media marketing questionnaire is an essential tool for businesses looking to enhance their online presence. This questionnaire serves as a foundational element in developing a robust social media strategy, allowing marketers to gather critical insights about their client’s target audience, brand positioning, and competitive landscape before onboarding a new […]

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How to Choose the Right Social Media Marketing Company in Pune: A Step-by-Step Guide

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You might wonder, what’s unique about choosing the right social media marketing company in Pune? Not much, but on a broad level, this is an extensive guide to choosing the right social media marketing company that can resonate with your audience from a certain geographic location. When you know your audience well, you would want

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Are You Still Trying to Sell to Everyone? Here’s Why That’s Costing You More Than You Think!

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In today’s overcrowded market, businesses face a harsh truth: If you try to appeal to everyone, you end up resonating with no one. A classic example of why understanding your audience matters deeply is vividly illustrated by the success of Slurrp Farm. The Parent’s Dilemma Imagine being a busy parent navigating supermarket aisles, anxious about

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A Step-by-Step Guide to Measure ROI of Content Marketing for Small Businesses!

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In recent years, content marketing has become one of the most effective ways for small businesses to build brand awareness and drive conversions. While content marketing offers numerous advantages, measuring its return on investment (ROI) remains one of the biggest challenges.  This difficulty arises because content marketing results are often indirect and spread across various

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best digital marketing agencies for MSME

Top Digital Marketing Agencies in Pune: Key Features & Tips for MSMEs!

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It is no longer a secret that content marketing offers amazing benefits for businesses. It not only helps in building your brand awareness but also works great driving conversions and generating new leads. As per  Content Marketing Institute, content marketing generates three times more leads than paid search advertising and can be used as a

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content marketing offers a unique and affordable way for small businesses to make a big impact.

10 Affordable content marketing strategies for small businesses in 2025

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In today’s competitive business landscape, small businesses often operate with limited budgets. This makes it challenging for them to compete with larger corporations in terms of marketing spend. However, content marketing offers a unique and affordable way for small businesses to make a big impact.  With the right strategies, content marketing can help small businesses

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10 Inspiring Content Writing Examples to Boost Your Online Presence

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Dove’s #Realbeauty beauty campaign  Or Nike’s #Justdoit initiative,  We all remember these highly successful campaigns due to their mass appeal and emotional connection with the audience.  Both of these campaigns are iconic examples of successful marketing. By incorporating powerful storytelling, both brands resonated deeply with their target audiences and set a benchmark for creating impactful

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MSME and start-up's content marketing

Why MSME and Startup’s Need Content Marketing to Compete with Big Brands

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In India’s dynamic economy, Micro, Small, and Medium Enterprises (MSMEs) and start-ups are pivotal, contributing approximately 30% to the GDP and employing over 111 million individuals. Despite this, these enterprises face substantial challenges when competing with large corporations, especially in the marketing arena. Big brands with deep pockets can afford to splurge on multiple fronts

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Tupperware and its rise and fall from a marketers perspective

Lessons for a marketer from the rise and fall of Tupperware

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Are you someone in the age group of 40-60 in urban India? Chances are, you have heard of or been a part of the famed Tupperware party.  Tupperware—a name that once symbolized innovation, empowerment, and household convenience—has witnessed a dramatic transformation from a kitchen staple to a brand grappling with bankruptcy. The brand recently filed

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Decoding the Distinctions between Content Writing and Copywriting

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Content is king. Content drives engagement Content is the backbone of marketing. You might have heard these phrases more than once before and it is true in many senses.  In today’s highly competitive business world, quality content plays a crucial role at every stage of a business’s marketing strategy.  Research shows 70% of marketers are

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