Lessons for a marketer from the rise and fall of Tupperware
Are you someone in the age group of 40-60 in urban India? Chances are, you have heard of or been a part of the famed Tupperware party. Tupperware—a name that once symbolized innovation, empowerment, and household convenience—has witnessed a dramatic transformation from a kitchen staple to a brand grappling with bankruptcy. The brand recently filed […]
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