case studies

Are You Still Trying to Sell to Everyone? Here’s Why That’s Costing You More Than You Think!

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In today’s overcrowded market, businesses face a harsh truth: If you try to appeal to everyone, you end up resonating with no one. A classic example of why understanding your audience matters deeply is vividly illustrated by the success of Slurrp Farm. The Parent’s Dilemma Imagine being a busy parent navigating supermarket aisles, anxious about […]

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Tupperware and its rise and fall from a marketers perspective

Lessons for a marketer from the rise and fall of Tupperware

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Are you someone in the age group of 40-60 in urban India? Chances are, you have heard of or been a part of the famed Tupperware party.  Tupperware—a name that once symbolized innovation, empowerment, and household convenience—has witnessed a dramatic transformation from a kitchen staple to a brand grappling with bankruptcy. The brand recently filed

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